A lot of magazines, familiar and not so familiar, are going belly-up as a result of the recession. They may have a big subscriber list, but if they can’t sell ads, they can’t survive. In the past few months a long list have folded, including Domino, O at Home, Country Home, Cottage Living, Home, House and Garden, Mode, Teen, Plenty, Radar, Men’s Vogue, Cosmo Girl, Golf for Women, Arthur, Map Magazine, EBay Magazine, Jewish Living, Electronic Gaming Monthly (EGM), Games for Windows, and even Playgirl. All gone!
U.S. News and World Report, which has been in business since 1948 as a weekly news and politics magazine, went to 2 issues a month last year and now will publish as a monthly. PC Magazine, which started in 1986 toward the beginning of the computer revolution, has also cut down and now will eliminate the print and publish only an online version.
The magazines that are left are getting thinner. Now that people are cutting back their spending, advertisers are also cutting back. Magazine advertising pages are down around 40 to 50% from last year. There has been speculation that the New Yorker will go under, since recent issues are almost advertising-free. The February 2 issue at 83 pages has only about 15 pages of ads, some of which are for their own products. Conde Nast, the owner, replaced the New Yorker’s publisher on February 5 to try to turn around the loss of ads.
Conde Nast also publishes Vogue, Glamour, Allure, Wired, Gourmet and Bon Appetit, and Details among others. Fashion Rocks and Movies Rock, supplements to some of their titles, will not be published this year. The blogosphere is full of rumors about which magazines will get the ax.
The ECC libraries have lots of magazine subscriptions. For more information, see your campus Serials Librarian, Taheera Shaheed-Sonubi at South, Kathe Hill at North, or Chris Dehoff at City.
Submitted by Kathe Hill.